Affiliate marketing is so versatile that it covers a whole lot of niches and categories outside its workspace. Affiliate marketers can
either become bloggers, E-commerce website owners, Self-help coaches, lifestyle coaches, etc., depending on
how you plan on actualizing what you are passionate about.
Affiliate Marketing works with individual passion, it helps
in monetizing such passion through marketing products or services specifically
designed for what you are individually good at doing, for instance, if you have
always been a fitness enthusiast, or fashion-lover, as an affiliate marketer
you want to sell, or market products based on such passion, that is the reason
why it is important to always carve out a niche as a beginner in affiliate
marketing that is applicable to your personal lifestyle, so it enables you
market your affiliate product better to your target audience.
In reference to my last post, I made an analysis between SEO
contents and landing pages, in trying to determine which holds a superior value
to an affiliate marketer, especially in the beginning stages.
From the analysis, it was concluded that landing pages,
despite the relevance of SEO contents, still holds more superior value
to an affiliate marketer, because, that is
where the actual conversion takes place (prospect to purchase), including the conviction that lures prospects into buying the product or hiring the
service. This is important to note as a beginner in affiliate marketing or an
intermediate, because you can avoid using a website or blog and strictly focus on paid advertising, but one thing you can’t avoid is setting up a good landing page structure or content, except
you plan on adopting the traditional method of marketing “door-to-door” which
Paid advertising is the most proficient and common method
for affiliate marketers, who do not own a blog or a website, to sell and reach
there targeted audiences or clients, but it won’t be included as a viable
alternative to owning a website, for several reasons:
in order to yield real result, can be financially tasking, especially if you
are a beginner in affiliate marketing, or intermediate without any source of
advertising funding, or haven’t had any ROI yet on the ads campaign you
initially set-up. Notwithstanding, if you have the financial resource or budget
for paid advertising, then it can be considered.
2, Paid advertising is quite sensitive, in the sense that,
even if you have a budget to pull through, if not done intelligently so as to
target your audiences properly, then your capital investment on PPC ads becomes
wasted, providing you with thousands or millions of impressions and leads, with
fewer sales. Although this depends on the advertising services or social media
platform you choose to work with, and their relative system of demographic and audience detailing.
The two main marketing substitutes in place of owning a
website, might not come as a surprise, because it is the most common and active
strategy for building a TOFU (Top of the Funnel) in terms of Inbound marketing.
Although however familiar you might think these substitutes are, you might
want to pay close attention, because there are some tricks and tips that
articles of this sort don’t make known in their respective write-ups.
1) Social Media Marketing
It still remains the best option
in creating brand awareness and online marketing in the year 2020 and beyond.
Statista reports show that 2019 rated over 2.9 billion social media users, a number
envisioned to increase by 3.4 billion in 2023. Currently in 2020, the number of
social media growth has increased to 48% and would keep increasing because of
the availability of cheap mobile phones made available to the populace by most
upcoming digital companies, looking to enable social media penetration for their
mobile device specifications.
With the coronavirus pandemic,
and stay at home lockdown, the number of social media users have increased
immensely globally, excluding existing users. However, the most important
aspect is how you as an affiliate marketer, can take advantage of such opportunity to maximize your sales and profit.
So, let’s cut to the chase, how
can you use this strategy in place of paying hundreds of dollars to a web
developer? I would be sharing a simple trick that can enable your Social Media
marketing easier and more engaging for your promotions and marketing.
a) Display Picture (DP) For Attention
Back in 2016, when I was into the business of building Instagram and
Twitter accounts for my clients, there was a very simple and legitimate tactic that got the job done rapidly and increased their followers greatly.
This tactic is still very much utilized by social media influencers to boost traffic and create awareness for
their respective brands. It is what I personally called the “DP tactic”.
The DP tactic works well for
Facebook, Twitter, and Instagram. However, note that this is not an attempt
to deceive your audience or followers; it is simply a play for attention by
having an attractive face for your social media marketing, which preferably
must be a female model.
Twitter is slightly different, with more males (65%) than females (38%),
but it can still count as an advantage because uniquely, female DPs possess a
more powerful and dominant social presence and are more prone to online
engagements than male DPs.
As a male affiliate marketer trying to establish an engaging online community and leads at the beginning
stages, you might want to consider having an attractive model as the face of
your business page.
You must use a picture of
someone you know or you are familiar with, either your family or your friends,
someone attractive enough to pose as the model for your brand. You can also consider hiring the services of a freelance model that could possess a more photogenic appeal,
so that anyone who stumbles on your profile and sees the display picture would
not have a reason to resist following you or liking your page.
Top industries and brands in fashion, fitness, Art, and Advertising, often use this as a powerful marketing tactic to compete for attention, especially advertising agencies (online advertisers and TV commercials). As an affiliate marketer, you can employ the same tactic as a temporary measure for drawing attention to your social media page.
People are always quick to react
to appealing images, they see online, and you can use this trick as an advantage
in garnering more followers and audiences to your social media account, but
avoid going overboard- do not use provocative display pictures or pictures of
female celebrities, simply use professional and attractive pictures of a model
you know or hired, so as to capture the right attention to your online services
and marketing (the right attention matters a lot).
When messaging your online
audience or clients directly, be quick to let them know all about you and your
marketing portfolio, and to make them understand (if necessary) that your
display picture is simply a face or model representing your brand.
This trick is a temporary measure
employed by most male socialites and influencers to gather online popularity
and boost their community traffic, because they know the importance of having
an attractive display picture on a social media profile.
If you are female affiliate
marketer, then it becomes easier, simply make sure you have a professional and
attractive display picture of yourself that could capture attention to your
page or profile.
A good display picture must speak
quality and not blur…
Use a good display
picture that can be clearly seen and appreciated.
b) Make your Social media
platform entertaining to your audience, not just marketing, and throwing
products on their faces.
It is ideal
that once in a while you post contents (related to your business niche) that
could come off as entertaining, to either make your audience laugh or react
differently, anything to spark engagement and increase your social status.
c) Bear in mind that your
social media page acts as a substitute to a website, so “content is still
king”. When marketing to your audience, create content around whatever product
or service you are marketing, to give your prospects enough reason to take an
action towards making a purchase.
2) Pinterest Marketing Tip
Personally, Pinterest appears more
as a search engine for pictures than a social media platform, and a lot of
experts would agree with this because pictures relating to any business niche used by
online marketers and influencers are mostly gotten from Pinterest.
Pinterest can be likened to a
picture search engine, where over 200 million people visit daily to save and
share new picture contents or infographics.
Unlike Instagram, Pinterest is
preferred by affiliate marketers because it enables links to their affiliate products
or blogs, and it is quite easy to build impressions and get clicks, here is how:
A) Create a business Pinterest account, not a regular account, by
business.pinterest.com and login into your business dashboard.
|Pinterest Business Dashboard.|
B. After creating your account, create a board. A board on
Pinterest houses your relative pins ( a title for Pinterest posts), e.g.,
if you create a board on Keto diet, that board should only contain pins
relating to a Keto diet. You can also create as many boards as possible relating
to different variations of your business niche.
|Create A Pinterest Board from Your Profile|
C) The trick is not to
create only one board, but create at least 10 boards within 48 hours, and stuff
each board with about 25 pins.
you get 25 pins?
D) With much effort, you can create as much pin as you want, or a better alternative is to search for other top-ranking Pinterest posts or pins in your
niche and save them according to your own relative boards. By so doing you can
beat your 25 pins target which turns as a halo-effect in increasing your online
presence to Pinterest users.
Note that you should also create
pins related to your affiliate products and save them on your boards, your
boards should not just contain pins from other sources. Use
Canva (which is a free template tool) to create Pinterest pins, using the recommended Pinterest template size. Quality pictures are very vital in Pinterest and when creating a pin or picture it should relate to the product you are marketing.
|Creating A Quality Pin is Necessary to advertise your affiliate product|
Also, note that online platforms
such as Facebook, and Pinterest do not frequently entertain affiliate
links, therefore avoid spamming your links, that is why it is crucial to have several landing pages for all your affiliate products, so you can use your landing page
links for advertising products to your online community or audiences, rather than
advertising with your raw affiliate link. You can create a free landing page contents on
Automated targeting is more
economical than paid advertising for affiliate marketers. A lot of so-called
experts in affiliate marketing mostly utilize automation targeting to boost
The cost of getting a good and
quality automated software or program is much more affordable than hiring a web
developer, or using PPC (pay-per-click) advertising to market affiliate
There are some reviews about new
and improved automated tools in 2020, that are geared towards helping affiliate
marketers target their customers faster and increase their affiliate sales.
If you have queries or questions relating to this post please kindly leave a comment, suggestions are also welcomed.